Swimming trials give Omaha financial impact
September 1, 2021
The 2020 Olympic Swimming Trials had an economic impact of millions of dollars and huge media exposure in Omaha and the State of Nebraska.
A report produced by the Omaha Convention and Visitors Bureau shows that the Olympic swimming trials generated an economic impact of $ 34.5 million for the city and state during the two-week period in June. The financial impact comes primarily from out-of-state visitors who pay for hotel rooms, tickets, meals, attractions, shopping, and other expenses during their stay.
The event took place in two Waves this year to limit the number of swimmers in the CHI Health Center. The first wave held June 4-7 had an impact of $ 4.12 million, and the second wave held June 13-20 generated an impact of $ 30.4 million .
Omaha Sports Committee Chairman Donna Kush said the impact of $ 34 million is even more impressive when one takes into account the many restrictions related to Covid, including the requirement that the The arena is only filled to 50% of its capacity. She said the report is exceptional news for the community.
“After months of frustrating event cancellations brought on by the pandemic, Omaha was finally able to host a national sporting event and this summer’s Olympic swimming trials were a huge success,” Kush said. “Thousands of visitors from across the country have come to Omaha and watched our country’s top swimmers compete for a spot on the Olympic team heading to Tokyo. Our hotels and restaurants were full, the attractions bustling, and you could feel a positive atmosphere throughout our city. The report reinforces the valuable role the CSO plays in recruiting major sporting events in Omaha and the enormous benefits these events provide to our citizens. “
A report generated by Universal Information Systems indicates that the two waves of trials generated an estimated media value of $ 47 million through local coverage, national broadcasts, international stories and social media. Stories about the Omaha trials have reached hundreds of millions of people around the world. Omaha Sports Commission Executive Director Josh Todd said the Olympic Trials competition provides an incredible opportunity to generate positive media exposure for Omaha
This press release was produced by the City of Omaha. The opinions expressed here are those of the author.