Nebraska’s top sights light up red in May

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LINCOLN, Neb. (KMTV) – Gov. Pete Ricketts on Thursday proclaimed May 1-7 as National Travel and Tourism Week to celebrate the contributions of the tourism industry to the state.

Landmarks across the state will light up red each night the first week of May.

See the full press release below

Officially proclaimed National Travel & Tourism Week (NTTW) by Nebraska Governor Pete Ricketts, the annual celebration highlights the contributions of the tourism industry to the state and nation’s economy. Through May 7, Nebraska Tourism is working with notable tourist destinations to illuminate Destinations that light up include Chimney Rock, Golden Spike Tower, Stuhr Museum of the Prairie Pioneer, Lincoln Children’s Zoo (sign), and Lauritzen Gardens (Marjorie K. Daugherty Conservatory).

Nebraska Tourism Executive Director John Ricks said, “We thought this was a fun way to unify tourist destinations across the state, from Omaha to Bayard. Red is the party color chosen by the US Travel Association and will look spectacular on these destinations when the sun goes down each night.

Ricks will be touring the state next week delivering speaking engagements and honoring Nebraska hospitality workers with industry-submitted Frontline Awards. Scheduled appearances include:

Tuesday, May 3

  • 3:00 p.m. (CST)
  • Let’s Celebrate Tourism Lunch
  • Big Apple Amusement Center
  • 500 W 4th St.
  • Kearney, NE 68845

Wednesday May 4

  • 12:00 p.m. (CST)
  • North Platte NTTW Tourism Awards Luncheon
  • Best Western Plus
  • 3201 S Jeffers St.
  • North Platte, NE 69101

This year, the US Travel Association is highlighting the critical role travel will play in economic growth and charting the way forward through the Future of Travel theme. This year’s theme shows how the travel industry can restore the workforce, help communities recover, foster sustainability, usher in new innovations, and reconnect travelers across the United States and around the world.

Some facts about tourism in Nebraska:

• Tourism is the third largest industry in Nebraska with total visitor spending of $3.6 billion in 2021

• Nebraska welcomed more than 10.7 million overnight visitors in 2021

• 71% of Nebraskanians want more tourism in their community than currently exists; 23% above the national average

• 89% of Nebraska residents believe tourism is an industry that improves their quality of life

Celebrated annually during the first full week of May, NTTW was created by Congress in 1983 to increase the economic power of travel in the United States. challenges of the past two years.”

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