Customer Story: NBDC Services Keeps Motorsports Flywheels On Track | Nebraska Business Development Center


Omaha, Nebraska – The co-owners of Flywheels Powersports in Omaha have used Nebraska Business Development Center (NBDC) consultants and services, including when they opened the businesses and now looking for ways to help the equipment business of motor sports to develop.

Flywheels Powersports is an independent dealer for many brands of ATVs, Utility Vehicles (UTVs), Extreme Off-Road Vehicles (XTVs), Pit Bikes, Dirt Bikes, Mini Bikes, Go-Karts, Golf Carts, Scooters, motorcycles, mobility scooters, electric bicycles and other sports and leisure gear.

Co-owner Matt Shaw says he first learned about NBDC and its services when he obtained a lean manufacturing certificate while working for a data and market analytics firm. In early 2020, he started his own software company and worked with NBDC Technology Commercialization Manager Josh Nichol-Caddy.

When the COVID-19 pandemic hit a few months later, it had an immediate impact on his new software business, Shaw says. “My primary target audience was the healthcare industry,” he says. “COVID put healthcare in pandemic response mode, so my software company was put on hold.”

He turned to the idea of ​​owning a powersports equipment business “because I wanted to do something that I love,” he says. “There was a business in Omaha for sale, and we wanted a comparative market analysis of other powersports companies for sale in the United States”

In May 2020, Nichol-Caddy introduced Shaw and his business partner, Matt Ellis, to NBDC-based SBDC-Nebraska USA Omaha Center Manager Tony Schultz. “Tony helped with the market analysis as well as our financial projections,” Shaw recalled. “It helped us validate some of the insights and data we had.”

Shaw and Ellis used NBDC information to help secure a loan and opened Flywheels Powersports in January 2021.

Most recently, Schultz introduced Shaw to Anne Herman, a marketing and entrepreneurship trainer at UNO’s College of Business Administration, through the NU Connections Program.

NU Connections unites the University of Nebraska system to promote university programs, services, and resources that Nebraska businesses can use to grow and diversify. Administered by the NBDC, NU Connections provides Nebraska businesses with access to start-up assistance, lab and facility use, research and technology development, market research, and other services.

“I had started writing a sales plan for the training, but I didn’t know how to market it appropriately,” says Shaw. “Dr. Herman connected me with three graduate students who reviewed my papers as part of a capstone course. It was completed in May and was very helpful.

Shaw says the NBDC is a valuable resource for start-ups and existing businesses.

He says he plans to continue working with NBDC and its consultants. “I submit our FTE (full-time equivalent) counts and our annual financial statements,” he says. “The NBDC in turn validates our numbers against other similar companies in their database. It’s another way to validate what we do. If we run into a problem, comparing our numbers with those of other companies lets us know, “OK, we have a problem here, but so does everyone else.” »

Learn more about flywheel motorsports.


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